Acronym x Nike VaporMax Moc 2 Sail – May 2018 – AQ0996-102

Description

Errolson Hugh, co-founder of ACRONYM, has worked on three previous Nike models: the Lunar Force 1 (2015), much-lauded Presto (2016) and AF1 Downtown (2017). Each of these introduced a plausible solution to solve a discrete functional problem (for example, the Lunar Force 1 incorporated an easy-entry zip component).He took a slightly different approach for his fourth shoe with the brand, a Nike Air VaporMax Moc 2. There is absolutely nothing retro about it. Its so forward, he says of the shoe. The physical aspect of it, once the laces are removed and with the elastic tonguethere is not really much that we felt we wanted to do functionally because its great.Instead, he and his team pivoted from their typical design process and considered the shoe as a visual project. They contemplated graphic applications conveying aggression and speed. And within these experiments, considered just how far they could possibly push while still keeping the shoe wearable.Eventually, Hugh landed on a unique take on camouflage he built off his brands wordmark. The patterning is basically the A from Acronym. Its the original shape, and then it just gets turned into a grid. Each of the intersecting lines of the A inside the square makes the surface, and we just delete and inverse the various surfaces that result from those intersections. It makes for a kind of progression that you get these surprising shapes out of, he says.Through trial and error, it emerged that printing it onto the finished knit upper was the best application. This is because the graphic further deforms as the Flyknit is stretched over the last and attached to the VaporMax outsole. The resulting look is thus simultaneously arresting and covert apropos of Hughs legacy of bold silhouettes replete with hidden detailing.