Parley x adidas Ultra Boost X Coral Bleaching – Jun 2017 – BY2707

Description

While the Parley collection that released in May was inspired by the blue color of the Oceans, the new colorway recalls the coral bleaching crisis threatening the oceans, and is also symbolic of the white flag humanity should raise in order to make peace with the oceans, to end marine plastic pollution with a collaborative approach: The Parley AIR Strategy which stands for Avoiding the use of plastic, Intercepting plastic waste and Redesigning the plastic material itself.The Ultra Boost X from the collection features an Icey Blue and White Primeknit upper with a distinctive Adaptive Arch, ensuring freedom of movement during a run, for increased comfort and support. Each pair is constructed reusing an average of 11 plastic bottles per pair in the upper. Even the laces, heel webbing, heel counter, heel lining and sock liner covers are made from recycled PET material. The shoes are also equipped with an NFC Chip a unique digital experience to learn more about the adidas x Parley partnership as well as the Parley A.I.R. Strategy.